The Canon ELPH 370Z (or, in Europe, IXUS Z70 and IXY 330 in Japan) was a reworked version of the Canon Elph (=Canon IXUS, or Canon IXY). Canon was the most respectable producer of APS film cameras - with a series of IXUS/Elph models. After the good success of the original Elph concerning sales and quality Canon tried to continue its line of top compact cameras for the small smart film cartridges. The new Elph had a nice stainless steel body, a sophisticated autofocus and a 3x-Zoom lens. It has a sliding on/off switch which extends the flash outward.